Terra

Industry

Industry

UI/UX

UI/UX

Date

Date

April 2025

April 2025

Terra is a sustainable travel app that helps users book eco-certified hotels, restaurants, EV transport, and flights. It calculates the trip’s carbon footprint and lets users offset it using reward points through verified carbon credit programs, making travel more responsible and climate conscious.

What was the problem?

What was the problem?

Sustainable tourism is crucial for preserving our planet, yet travellers often find it difficult to identify and choose eco-friendly options. This app not only empowers users to make sustainable travel choices but also embodies its own mission by minimising its environmental footprint through energy-efficient UI/UX design.

Sustainable tourism is crucial for preserving our planet, yet travellers often find it difficult to identify and choose eco-friendly options. This app not only empowers users to make sustainable travel choices but also embodies its own mission by minimising its environmental footprint through energy-efficient UI/UX design.

How did I validate the problem?

How did I validate the problem?

Secondary Research

Secondary Research

Carbon Offsetting

Carbon Offsetting

What is carbon offsetting
Carbon offsetting works by compensating for greenhouse gas emissions produced by activities like travel, manufacturing, or energy use by funding projects that reduce or remove equivalent emissions elsewhere.
 
Verified Carbon Standard (VCS)
Prices for VCS carbon credits vary widely depending on the project type, location, and demand, typically ranging from $5 to $15 per credit​.
 
Gold Standard
The price per Gold Standard credit is generally higher due to its focus on co-benefits, averaging between $10 and $20 per credit​.
 
Climate Action Reserve
Prices for credits under this standard typically range from $2 to $8 per credit, influenced by project type and location​.

What is carbon offsetting
Carbon offsetting works by compensating for greenhouse gas emissions produced by activities like travel, manufacturing, or energy use by funding projects that reduce or remove equivalent emissions elsewhere.
 
Verified Carbon Standard (VCS)
Prices for VCS carbon credits vary widely depending on the project type, location, and demand, typically ranging from $5 to $15 per credit​.
 
Gold Standard
The price per Gold Standard credit is generally higher due to its focus on co-benefits, averaging between $10 and $20 per credit​.
 
Climate Action Reserve
Prices for credits under this standard typically range from $2 to $8 per credit, influenced by project type and location​.

Discovering Sustainable App

Primary Research

Primary Research

Would you be willing to spend a little more on sustainable options for your trip?

Would you be willing to spend a little more on sustainable options for your trip?

Are you familiar with concepts like carbon offsetting or eco- certifications (eg. Green Key)?

Are you familiar with concepts like carbon offsetting or eco- certifications (eg. Green Key)?

Would you find it useful to have a platform that exclusively lists certified sustainable options? 

Would you find it useful to have a platform that exclusively lists certified sustainable options? 

How often do you consider sustainability when planning a trip?

How often do you consider sustainability when planning a trip?

Would you be more likely to choose sustainable travel options if you were offered incentives or rewards?

Would you be more likely to choose sustainable travel options if you were offered incentives or rewards?

How often do you consider sustainability when planning a trip?

Would you be willing to spend a little more on sustainable options for your trip?

Are you familiar with concepts like carbon offsetting or eco- certifications (eg. Green Key)?

Would you find it useful to have a platform that exclusively lists certified sustainable options? 

How often do you consider sustainability when planning a trip?

Would you be more likely to choose sustainable travel options if you were offered incentives or rewards?

How often do you consider sustainability when planning a trip?

Who are the users?

Who are the users?

User Persona

User Persona

Here is how the users felt

Here is how the users felt

Empathy Map

Empathy Map

Through in-depth user research, we discovered a strong core need: users wanted clear incentives to stay motivated.

Through in-depth user research, we discovered a strong core need: users wanted clear incentives to stay motivated.

Reward Cycle

Reward Cycle

Terra rewards users with diamonds when they purchase carbon credits to offset their travel impact. These diamonds can be redeemed for discounts on eco-friendly hotel stays and restaurant bookings. The more carbon credits users buy, the more diamonds they earn, encouraging continuous sustainable choices. This cycle helps users reduce their carbon footprint while enjoying exclusive savings on green travel options.

Terra rewards users with diamonds when they purchase carbon credits to offset their travel impact. These diamonds can be redeemed for discounts on eco-friendly hotel stays and restaurant bookings. The more carbon credits users buy, the more diamonds they earn, encouraging continuous sustainable choices. This cycle helps users reduce their carbon footprint while enjoying exclusive savings on green travel options.

Feature List

Feature List

Carbon offset programmes

Carbon offset

programmes

Sustainability of the app itself
Carbon footprint calculator

Carbon footprint
calculator

Sustainability of the

app itself

Instant booking

Instant

booking

Cancellation policies

Cancellation

policies

Booking and Reservation

Booking and

Reservation

Utilise digital tickets

Utilise digital

tickets

Location based recommendations

Location based

recommendations

Personalised recommendations

Personalised

recommendations

Customer support

Customer

support

Certified eco friendly listings

Certified eco

friendly listings

Multiple languages supported

Multiple languages

supported

Verified green badge

Verified green

badge

Carbon offset

programmes

Sustainability of

the app itself

Carbon footprint
calculator

Instant

booking

Cancellation

policies

Booking and

Reservation

Utilise digital

tickets

Customer

support

Personalised

recommendations

Verified green

badge

Certified eco

friendly listings

Multiple languages

supported

Location based

recommendations

Use Cases

Use Cases

Information Architecture

Information Architecture

Visualising the Concept

Visualising the Concept

Low Fidelity Wireframes

Low Fidelity Wireframes

Usability Testing

2/5

Really liked the toast message
of amount of carbon saved 

4/5

The interface feels modern and
uncluttered, making it easy to navigate

3/5

Some spaces feel a little too tight.
look into the spacing of the content.

4/5

The diamond rewards felt intuitive and added
a gamified element that kept users engaged.

Welcome to

Usability Testing

2/5

Really liked the toast message
of amount of carbon saved 

3/5

Some spaces feel a little
too tight, look into the
spacing of the content.

4/5

The interface feels modern and
uncluttered, making it easy
to navigate

4/5

The diamond rewards felt
intuitive and added
a gamified element that kept
users engaged.

Onboarding

Onboarding

Carbon Offset (USP)

Carbon Offset (USP)

All Screens

Presenting the high-fidelity prototype of Terra – your go-to app for sustainable travel. Explore eco-friendly hotels, restaurants, and EV transport, all in one place. Designed for seamless booking and rewarding responsible choices. Experience the future of conscious travel!

Presenting the high-fidelity prototype of Terra – your go-to app for sustainable travel. Explore eco-friendly hotels, restaurants, and EV transport, all in one place. Designed for seamless booking and rewarding responsible choices. Experience the future of conscious travel!

Design System

Colour Palette

Columns

Typography

Usability Testing

2/5

Really liked the toast message
of amount of carbon saved 

3/5

Some spaces feel a little too
tight, look into the spacing
of the content.

4/5

The interface feels modern and
uncluttered, making it easy
to navigate

4/5

The diamond rewards felt
intuitive and added
a gamified element that kept
users engaged.

Welcome to

Welcome to

Design System

Colour Palette

Columns

Typography

All Screens

Presenting the high-fidelity prototype of Terra – your go-to app for sustainable travel. Explore eco-friendly hotels, restaurants, and EV transport, all in one place. Designed for seamless booking and rewarding responsible choices. Experience the future of conscious travel!

Design System

Colour Palette

Columns

Typography

Industry

Industry

UI/UX

UI/UX

Date

Date

April 2025

April 2025

Terra is a sustainable travel app that helps users book eco-certified hotels, restaurants, EV transport, and flights. It calculates the trip’s carbon footprint and lets users offset it using reward points through verified carbon credit programs, making travel more responsible and climate-conscious.

Terra

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