Nova

Industry

UI/UX

Date

March 2024

Nova is a sleek, user-friendly fashion app designed for Gen Z shoppers. It categorizes fashion products based on aesthetics, offering a curated and intuitive shopping experience. By focusing on style preferences and eliminating unnecessary clutter, Nova ensures that users can easily discover and explore fashion items that align with their unique tastes. The app prioritizes simplicity and organization, making it effortless to navigate and find products that truly resonate with the individual shopper.

Problem Identification

For my project case study, I took three leading e-commerce brands in India today- that is Myntra, Ajio and Nykaa fashion.

I studied these brands and did user testing for the same. A number of conclusions were then jotted down which served as the foundational blocks for our e-commerce app.

For my project case study, I took three leading e-commerce brands in India today- that is Myntra, Ajio and Nykaa fashion.

I studied these brands and did user testing for the same. A number of conclusions were then jotted down which served as the foundational blocks for our e-commerce app.

Cluttered screens

Overwhelming checkout process

Slow loading time

Complex navigation

Limited filtering options

Inadequate product description

Design Brief

After detailed research and understanding of the market’s problem, the below design brief was curated.

To design an e-commerce detailed platform that would cater to products associated with lifestyle like- clothing, accessories, footwear, home decor and other nicknacks. The target audience would majorly be the females of Gen Z. This app is centered around women of today’s age and aims to create a seamless shopping experience.

After detailed research and understanding of the market’s problem, the below design brief was curated.

What was the problem?

After thorough research it was concluded that there are limited options for the major chunk of users which is Gen Z today. The e commerce apps are cluttered, confusing and time consuming. The time consumption on shopping is extremely high

How did I validate the problem?

Q1. What problems do you face when looking for the desired apparels?

Q2. What features or functionalities do you find most valuable or lacking in these apps?

Q3. What aspects of the app did you find satisfying or frustrating during your experience?

Q4. How would you rate the user interface and navigation experience of these apps in terms of ease of use and efficiency?

Q1. What problems do you face when looking for the desired apparels?

Q2. What features or functionalities do you find most valuable or lacking in these apps?

Q3. What aspects of the app did you find satisfying or frustrating during your experience?

Q4. How would you rate the user interface and navigation experience of these apps in terms of ease of use and efficiency?

Cluttered screens

Overwhelming checkout process

Slow loading time

Complex navigation

Limited filtering options

Inadequate product
description

Cluttered screens

Complex navigation

Overwhelming
checkout process

Slow
loading time

Limited filtering
options

Inadequate product
description

90%

There's too much information
on the screens and it's just a
big mess

85%

No segregation according
to my aesthetic.

75%

I feel that the filtering options
could be more robust

70%

The app could offer
personalised recommendations

90%

There's too much information
on the screens and it's just a
big mess

85%

No segregation according
to my aesthetic.

75%

I feel that the filtering options
could be more robust

70%

The app could offer
personalised recommendations

Summary

The user desires an app experience that provides tailored recommendations without imposing aesthetic biases, incorporates more effective filtering features, and presents information in a clearer, less cluttered manner.

Who are the users?

User Persona

Here is how the users felt

Empathy map

Information Architecture

Information
Architecture

Feature List

Search objects through aesthetics

AI made moodboards

Audio and image search

Two factor authentication

Personal data protection

Quality checks regularly

Change of address for returns and exchanges

Tentative time of availability for out of stock

Search objects
through aesthetics

AI made
moodboards

Two factor
authentication

Personal data
protection

Change of address for returns
and exchanges

Audio and image
search

Quality checks

regularly

Tentative time of availability
for out of stock

Search objects through aesthetics

Search objects
through aesthetics

Audio and image search

AI made
moodboards

Audio and image
search

Two factor
authentication

Personal data
protection

Quality checks

regularly

Change of address for returns
and exchanges

Tentative time of availability
for out of stock

Visualising the Concept

Low Fidelity Wireframes

Usability Testing

5/5

The aesthetic sorting function
helps a lot as it declutters so much

4/5

Tentative time of availability for
products out of stock helps
save time and makes process efficient

3/5

I like the image search function as it
helps save time

4/5

I like the audio search option. It saves a lot
of energy and improves productivity.

Usability Testing

5/5

The aesthetic sorting function
helps a lot as it declutters so much

4/5

Tentative time of availability for
products out of stock
helps save time and makes
process efficient

3/5

I like the image search function as
it helps save time

4/5

I like the audio search option. It
saves a lot of energy and
improves productivity.

Usability Testing

5/5

The aesthetic sorting function
helps a lot as it declutters so much

4/5

Tentative time of availability for
products out of stock
helps save time and makes
process efficient

3/5

I like the image search function as
it helps save time

4/5

I like the audio search option. It
saves a lot of energy and
improves productivity.

Welcome to

Nova, a lifestyle retail app, offers personal recommendations, aesthetic sorting, image search, AI-made mood boards, and more. With Gen Z as its primary audience, it meets their demand by helping them discover their style and perfect outfits.